Local Café Goes High-Tech with Electronic Signage

For immediate release.
June 26, 2004.
Milwaukee, WI.

For many Third Ward residents, employees, and shoppers with a taste for great coffee, tempting bakery, and fresh breakfast and lunch selections, Milwaukee’s Nova Cena has become a regular stop. Passersby, however, may overlook the café, which is hidden at 214 N. Broadway’s below-ground level. To attract new customers and get the word out about daily specials to regulars, Nova Cena’s owner recently adopted a high-tech sign that can be easily updated using the café’s Wi-Fi connection.

Nova Cena serves as a prototype for this leading-edge technology, which has space for eight lines of text and directional arrows. The SyncroSign™ Message Board, produced by Gyricon LLC, runs on D batteries, and power is required only when content is being updated. The sign is being offered by WEBbeams, the local company who has provided Nova Cena and other hot spots with public, pay-per-use Wi-Fi access. In a partnership with Visual Produx, another Milwaukee company, WEBbeams will offer the sign to existing Wi-Fi clients as well as a plethora of other businesses.

“The SyncroSign Message Board has sparked a lot of interest among businesspeople we’ve spoken with already. Restaurants are interested in displaying specials; bar owners view the sign as a way to entice potential customers with happy hour specials,” said WEBbeams’ CEO Brian Van Lieshout. “The potential uses are far greater than just eating establishments though. We are planning a demo of the sign at the University of Wisconsin that will show conference information and directions to conference rooms. Hotels, conference centers, and even assisted living centers will find the sign extremely helpful, as events change at least daily in those locations.” Van Lieshout notes the sign can be cheaper than other signage alternatives.

To learn more about Nova Cena, contact 414.431.2880 or visit," www.novacena.com. For information on Visual Produx, contact 424.727.2533. To view more specifications and see a sample of the sign," click here.

WEBbeams partners with coffee shops and restaurants to offer high-speed wireless Internet connections. To learn how you can join the rapidly growing WEBbeams network, increasing revenue and enticing new customers, contact sales@webbeams.com.